That honor goes to the Porsche Cayenne, which brings an average $16,750 over sticker price – a 19.6% premium.īuyers of the Genesis GV70 and the Lexus RX 450h are paying more than $10,000 over sticker price while consumers selecting a Porsche Macan or a Chevrolet Corvette are paying an additional $14,000. $16,750 over sticker priceīut that’s far from the largest dollar amount over MSRP. That’s a 24.4% premium, the largest percentage of any vehicle in the study. “In today’s market, consumers are willing to pay well-above sticker price for new cars because inventory is so scarce and because they know that new car pricing is not expected to improve until 2023 at the earliest,” Brauer said.Īccording to the study, a consumer purchasing a Jeep Wrangler should expect to pay an average $8,433 above sticker price. He says dealers are selling fewer cars overall so they seek higher profit margins when they believe they can get them. A new study by found that in September dealers are charging an average of $3,945 over the sticker price.Īuto manufacturers have discouraged the practice of dealer markups but Karl Brauer, executive analyst at iSeeCars, says dealers are taking advantage of the demand for some popular models that are in short supply. Photo (c) FG Trade - Getty ImagesConsumers determined to purchase a new car or truck this year will almost certainly pay more than the manufacturer’s suggested retail price (MSRP).
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